Enter the world
Dark environments, cinematic depth and one clear object. Use for shipping, launches, collections and immersive storytelling.
01 · Brand ideaOne world.
One world.
Two tonal modes.
Chamber of Creations moves between dark adventure and warm making. Both modes share the same navy, bronze, cyan and serif-led hierarchy, so the identity can change mood without losing recognition.
Meet the makers
Warm stone or parchment, editorial typography and simplified bronze illustration. Use for gifts, process, instructions and creator stories.
70% world & atmosphere
20% typography
10% UI
02 · Logo systemThe primary
The primary
brand anchor.
Use the full-colour logo whenever possible. The monochrome versions are functional alternatives for high-contrast, single-colour or production-limited applications. Never rebuild the mark from UI pieces.
Full colourPrimary version · transparent background
Black on whitePrint, documents and light surfaces
White on blackSingle-colour dark applications
Clear spaceKeep at least one cyan-diamond width around the full lockup.
Minimum sizeFull logo: 180 px digital. Mark only: 48 px digital.
Do not alterNo recolouring, stretching, new outlines or detached typography.
Mark onlyUse the crest for avatars, favicons and compact creator identifiers.
03 · Colour & typeAncient structure.
Ancient structure.
Modern clarity.
Navy creates the chamber, bronze carries the craft, parchment provides editorial space, and cyan marks only active magic. Violet is a rare narrative accent, not a default decoration.
FoundationChamber Night
#071522PrimaryArchive Slate
#1D2C3BStructureAged Bronze
#B88455SurfaceParchment
#EFE0C0MagicArcane Cyan
#48B9D7Rare accentCreator Violet
#62517CEnter the
Chamber.
Chamber.
Hero titles, campaigns, product names and collection covers.
Download Cinzel ↓A little magic for every quest.
Subheads, friendly messages, storytelling and longer descriptions.
Download Nunito ↓Free shipping over $60
Buttons, prices, sizes, labels and technical details.
Download Inter ↓03.1 · Typography hierarchyOne scale.
One scale.
One visual rhythm.
Master canvas · 1080 × 1350 px
This is the production standard for campaign visuals. Start from these values, keep the relationships intact, and scale the complete system together for other canvas widths: new value = token × canvas width ÷ 1080.
A perk for fellow adventurers
Free shipping
Over $60
More treasure. No extra travel fee. Clear, friendly supporting copy always follows the headline hierarchy.
Applied automatically at checkout.
Adventure mode · canonical stack
Campaign type tokensBase width · 1080 px
RoleTypefaceSizeLineTrackingAfter
EyebrowTHE INTROInter Semibold
18 px22 px+0.16 em24 pxDisplay H1FREE SHIPPINGCinzel Medium
104 px94 px−0.025 em16 pxOffer H2OVER $60Cinzel Medium
68 px64 px−0.015 em40 pxSection H3ENTER THE WORLDCinzel Medium
48 px48 px−0.015 em24 pxLead bodyStory openingNunito Semibold
24 px34 px0 em24 pxBodyUseful detailsNunito Regular
20 px30 px0 em24 pxButtonSHOP NOWInter Medium
18 px22 px+0.10 em16 pxCaptionSmall guidanceNunito Semibold
16 px22 px+0.02 em0 px8 px spacing rhythm
Use only these spacing increments. Avoid improvised gaps such as 19 px or 37 px.
1080 px campaign canvas: keep a 72 px safe edge and a maximum 936 px text width. Align the complete text stack to one axis.
Stack relationships
Eyebrow → H1: 24 px
H1 → H2: 16 px
H1 → H2: 16 px
H2 → accent rule: 14–16 px
Headline group → body or object: 40–48 px
Headline group → body or object: 40–48 px
Body → button: 32 px
Button → caption: 16 px
Button → caption: 16 px
Keep headline lines optically tight; create breathing room between functional groups, not inside them.
Colour assignment
Adventure: cyan eyebrow, parchment H1, bronze offer accent.
Maker: violet eyebrow, Chamber Night H1, cyan underline or active detail.
Use violet only for maker-led narrative. Never mix cyan and violet as equal accents.
One visual gets one dominant headline, one supporting level and one active accent.
04 · HD element libraryThe Chamber
The Chamber
toolkit.
A visual inventory from one shared world. Explore the complete system first, then filter the working library and download any transparent element individually.
Complete visual system · 27 transparent assetsBuilt to belong
Built to belong
to one world.
Frames establish place. Objects carry story. Dividers and icons organise the message.
Frames
4 transparent PNGs
Buttons & dividers
6 transparent PNGs
Icons & banners
7 transparent PNGs
Objects & illustrations
10 transparent PNGsPotion bottle PNG
Spellbook PNG
Compass PNG
Satchel variants 3 PNGs
Lantern PNG
Crystal stand PNG
Gift chest PNG
Maker illustration PNG
05 · Worlds & backgroundsPlaces to enter.
Places to enter.
Surfaces to write on.
Use world backgrounds when the visual should feel like a scene. Use abstract surfaces when typography, product information or a single object must remain dominant.
06 · ApplicationsThe system
The system
in real use.
These examples establish the correct hierarchy. Each has one dominant idea, generous negative space and only the UI required to clarify the message.
Etsy shop headerCanonical world-first composition
Adventure campaignDark travel mode · one hero object
Maker campaignWarm editorial mode · narrative illustration
Canonical · personalized ordersThe miniature stays
The miniature stays
the hero.
Use this layered composition whenever the printed character is unique to the order. The headline remains large and editorial, but the miniature passes in front of it to create depth without sacrificing the product focus.
1Chamber environment
2Large campaign headline
3Personalized miniature in the foreground
4Functional caption or CTA kept fully clear
Overlap rule: the miniature may cover approximately 10–20% of the headline. Preserve immediate word recognition; keep the eyebrow and functional copy completely unobstructed.
Tabletop statblockInformation physically embedded in the Chamber world
07 · Composition rulesTaste comes
Taste comes
from restraint.
The identity should feel magical before decorative. Architecture, light, typography and one meaningful object carry the scene; components organise information rather than fill space.
Start with a believable place
- Choose one world or one material surface
- Keep 25–35% useful negative space
- Let typography lead the commercial message
- Use cyan only for active or magical focus
Work in three layers
- Environment or quiet surface
- Headline and functional information
- One hero object plus up to two accents
- Use bronze as structure, not glitter
Do not rebuild the clutter
- No frame inside another frame
- No rows of unrelated gems
- No glow behind every object
- No mixing warm and dark modes without purpose
08 · DownloadsEverything in
Everything in
one working system.
The identity page is the visual source of truth. Every PNG and background can be downloaded directly from its section above.